Thursday, October 6, 2011

Top-Down Visual Processing



This image is the album artwork of Pink Floyd's record, Dark Side Of The Moon. As simple as this image may be - after all, it is a line going through a triangle and coming out a rainbow - it shows the design strategy of top-down visual processing. It does this through the scientific functionality that this photograph depicts. The eye can see a silver line start off as a simple line, go through a prism, and with enough light, be able to produce the colors of the rainbow. This goes along with top-down visual processing because top-down is a "goal-biased attentional looking." In this image, one's eye movement is goal-based: eye movement begins on the left side, then travels through the prism, to find the colors of the rainbow, so one can see the functionality and purpose.

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